Assignment 4
Collage Problem

Instructions:
To design a poster that utilizes collage. This will be done in Adobe Illustrator and Adobe Photoshop. Choose a topic that is personal and execute it in utilizing Adobe Photoshop and Adobe Illustrator. The final assignment will be executed in Adobe Photoshop. The topic can be something social; i.e. rock the vote, aids awareness etc. Pick a theme and incorporate it. Content and layout is very important.

Objectives:
To gain a fundamental understanding of Adobe Photoshop. In particular be able draw a clipping path and to work with layers in Adobe Photoshop. To incorporate items rendered in Adobe Illustrator into collage. To understand formal elements surrounding collage; items such as hierarchy, rhythm, composition and spatial relationships. To build upon techniques learned in three previous assignments.

Guidelines:
Design and create a full color poster. Final size will 17"x 22". It must be 150 pixels per inch. Finished design will be critiqued electronically. Try to avoid images pulled off the internet that have to be enlarged. Make your poster as continuous tone as possible.

Due Dates:
Photoshop/Collage Issued: Monday, March 23
Illustration Problem Due Date (PDF) Wednesday, April 8
Photoshop/Collage Due (PDF): Monday, April 27

Inspiration
Mike McQuade
Spur
Rodrigo De Filippis
Greg Lamarche
WK
Bill Zindel
Michelle Thompson

Dada - Revolt From The Past

Anarchy
• Scattered and mixed typography
• Layout removed from good taste
• Organized chaos
• Rejection of past tradition
Photomontage
• Dada invention
• Potent propaganda weapon
• Politically grounded rejection of art

• Destroy failed traditions before a new world could be built
• Only valid art is non art and the only sense was nonsense
• Typographically a final blow to the sterile art done in the past
• Reinforce Cubism's concept as a letterform as a concrete visual shape
• Invented by a German refugee - philosopher and poet Hugo Ball, as a literary movement in Zurich, Switzerland
• Dadaist graphic style consists of a synthesis of the Cubism and Futurism
• Also influenced by Expressionism, machine imagery and geometric abstraction
• Efficiency and economy of mechanical reproduction techniques
• Widely scattered and mixed typography
• Anarchic layouts - removed from elegance and good taste
• Kurt Schwitters parallels and influences Dadaism - created political offshoot of Dada called Merz
• Organized chaos
• Poking fun at the solemnities of the Bauhaus
• John Heartfield - perfected technique of photomontage
• Antiart - strong negative and destructive element, reject all tradition
• Dadaism enriched the Futurists
• Spontaneous actions with planned decisions allowed the Dadaists to further rid typographical design of it's traditional notions
• Dada artists claimed to have invented photomontage
• Poetry that played sense against nonsense was a important concern
• John Heartfield and George Grosz used artistic activities to raise public consciousness
• Heartfield was a founding member of the Berlin Dada group in 1919 - used photomontage as a potent propaganda weapon
• His images allowed for immediate identification and comprehension by the working class
• Inheriting Marinetti's rhetoric and assault on artistic and social tradition, Dada was a major liberating movement that continues to inspire innovation and rebellion
• Dadaism in Berlin was not, and did not want to be, either art or art-for-a-purpose, it was a politically grounded rejection of art

-TOP-