Assignment 2
Brochure/Promotional Design
Instructions:
To design a brochure, poster or some other form (I will elaborate in class) of communication that functions effectively and is a creative solution. The piece will promote the St. Norbert College Art Department. A solution that would get High School students interested in Art at SNC. It can be black and white or it can be in color. Consider various formats which may include poster/mailer, spiral bound or saddle stitch etc. You may incorporate photographs of the building and gallery. Perhaps you create an illustration of Bush Art Center. This is a tremendous opportunity to get something in your portfolio. You can/should write copy that markets and promotes the Art Program and its facilities. I recommend at least 5-10 thumbnail sketches illustrating your thoughts and your ideas.
Think carefully about such elements such as grid structure, typography, form, hierarchy, color, imagery (line drawings, photography, illustration). Typography should function and communicate effectively. Give careful consideration to typeface style and size. The ultimate goal is to communicate with pictures, illustrations, words, color, design elements etc. the essence the SNC Art Department. Look at other brochures and posters for ideas and stimulus. You may also surf the web to get ideas and techniques for communicating information. Perhaps you want to write and design something that admissions could use.
Thinking With Type.
Due Dates:
Brochure/Poster/Promo Issued-
Monday, September 16
Brochure/Poster/Promo In Progress Critique-
Monday, October 14
Brochure/Poster/Promo Due, Final Critique-
Wednesday, October 30
Objectives:
To familiarize yourself with the process involved in brochure design, poster design or some other form of promotion/communication. To perhaps understand the grid method for designing and laying out a brochure or poster. To gain a better understanding of typography and the effects of typography.
To understand that there are different types of brochures and that corporations and institutions use brochures for several purposes.
Different types of brochures include:
• Capabilities brochure
• Sales Brochure
• Institutional Brochure
• Product Brochure
• Events Brochure
Guidelines:
The brochure can be done in Adobe InDesign, Adobe Illustrator or Adobe Photoshop or any combination thereof. The poster should be done in Adobe Illustrator or Adobe Photoshop or both. For those entering the design and advertising profession I recommend you learn Adobe InDesign. As indicated earlier, the assignment can be one color, two color and/or 4 color process. Think about the possible use of duotones.
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